What does taking your digital marketing to the next level actually look like?
Driving Traffic & Building Your Brand
As with most things, digital marketing requires a strong foundation to achieve success. The foundation of an expectations-shattering digital marketing strategy starts with driving quality, qualified visitors who want and need what you offer to your website.
Generating Quality Website Leads
All the traffic in the world doesn’t mean much without a strategy in place to turn those anonymous visitors into identifiable human beings that you can market and sell to. We’ll develop lead conversion tools and call to actions on your site to lead those vistors to becoming customers.
Nurturing Prospects & Customers
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Not every lead that comes in is ready to buy at that moment. Next-generation digital marketing means identifying sales-ready leads and automated nurturing of the rest. We want them to call you but also want them to bookmark your business.
Simply put, inbound marketing is based on the truth that your customers buy differently today than they did 10 years ago. We use inbound and digital marketing to help businesses adapt to these changes by creating highly targeted digital marketing campaigns that attract the right audience, generate high-quality leads, and increase sales.
The cornerstone of any successful inbound marketing strategy is content, and content is hard work.
Content marketing focuses on creating quality content that pulls in your target audience and funnels them through your buying process. By aligning your content with the interests of your ideal customers, we can attract qualified traffic to convert into leads, customers, and promoters for your business.
It’s not what you say as much as it’s how you say it. Generating content for your site is easy, but generating really good content coupled with great user experience is hard. Our professional copywriters can turn your story into top-tier content that your customers will actually want to read and share. Content Marketing includes a combination of two monthly blog post or market pages.
Digital Advertising (PPC/SEM)
Digital platforms for paid media offer infinitely more targeting, tracking, and reporting that the advertising days of old. We can help you kickstart a campaign by bringing in new and qualified visitors, retarget leads who have been to your website but didn’t take the desired action, or reinforce your brand to existing customers. We’ll incorporate digital advertising as a piece of your custom-integrated campaign puzzle and use the latest tools to close the loop on leads, sales, and ROI.
Google Adwords / Pay-Per-Click Services
Using keyword research tools, we find the most effective and cost-efficient keywords and phrases for your Google Adwords campaign. We keep track of what clicks are converting into sales and then implement those keywords throughout your website to help boost your organic search engine rankings. Your ad campaign will be targeted geographically and include time/day rules so that you only pay for the clicks that matter most. In addition, we continuously monitor negative keywords and tweak the campaigns for performance and cost efficiency.
Search Engine Optimization (SEO)
Search engine optimization (SEO) as we once knew it is no more. Today’s search engines care less about a keyword on the page and almost entirely about the quality of your content and the user and mobile friendliness of a page. We use the latest tools and technologies to uncover what your audience is searching and develop valuable content that will help you show up when those phrases are searched. Our internet marketing strategies also include constantly monitoring search engine algorithm changes to stay ahead of the curve when it comes to your search positions and organic traffic.
All of your existing pages will get an SEO makeover and quality check by making sure every page has proper titles, descriptions and follows SEO best practices.
Inbound marketing is user-focused and strategic, setting you up for increased lead generation, goal conversions, and positive results.
A unique local directory enhances your business listing and functions as a landing that provides all the information users are looking for in a snapshot. Display your reviews from Yelp, Facebook & Google, List all your products and services with links to your site. Integrate your blog posts, news, and your team members. We can also create custom Facebook apps with our directory pages.
A Powerful Business Profile
Your profile is not just another directory, but one that completely collects and displays your entire business profile in one page. It’s a marketing tool that will boost your online presence.
As part of your monthly service, we include call tracking numbers which forward to the phone of your choice while recording and emailing calls that come in from your internet marketing campaigns. Why do we do this? We learned early on that we make your phone ring, but we noticed too many clients not converting those calls to sales. You’ll know first hand how your office staff are answering the calls and how to improve their upsell and communication skills.
Website reviews are one of the most important metrics people look for when searching for a new business relationship or product. They want to know that other people have had a positive relationship with you and that you can be recommended to others. Increase the number of reviews for your business with a simple conversion funnel that drives customers to review websites that your target audience uses for their initial research!
Our Review management platform also includes tools to embed links with your email signatures and website widgets.
Website Portfolio & Case Studies
Capture and showcase your recent projects using our unique portfolio interface. This is a tool developed to help you dominate the local search results. Easily upload projects from your computer or smartphone using our dashboard and embed them to your website.
Your customers want to know your skills and creative ability. Showcase it directly on your website.
Not too mention, you’ll also receive the following services
Secure fast website hosting is included with content updates and changes. We take care of your website while you take care of your customers.
Always know what your campaigns are doing with our Adwords and Analytic Reports and if using call tracking, you’ll be able to review your current and last month’s call log.
Manged your services with your personalized BNE Dashboard allowing you to approve new content, view subscriptions, add case studies, and manage your Partners Local listing.
Our marketing plans are month to month. Cancel anytime. However… keep in mind that it takes time for marketing to work effectively. Patience is always the key to success.
Not only do we take care of your website content updates, but also the code and structure making sure standards are met and accessibility concerns are taken care of.
A personalized and dedicated support team that handle your account. When ever you need us, give us a call or email and we’ll respond quickly.